We collect personal data that is necessary to provide hotel accommodation and related services. This includes:

• Identity Information: Full name, gender, nationality, passport number, and ID card number. Chinese law (PSB regulations) requires us to collect and verify identity information for every guest at check-in.
• Contact Information: Phone number, email address, residential or mailing address, and WeChat ID (if you contact us via our official account).
• Booking & Stay Information: Check-in and check-out dates, room type and number, number of guests, special requests (e.g., dietary requirements, accessibility needs), and stay history.
• Payment Information: Credit or debit card details, billing address, and transaction records. Full card numbers are primarily processed by our secure payment partners (WeChat Pay, Alipay, and WooCommerce gateways). We do not store complete card numbers on our own servers.
• Device & Usage Data: IP address, browser type and version, operating system, referring URL, pages visited, time spent, and cookie identifiers. This is collected automatically via Google Analytics, Rank Math SEO, and server logs.

We use your personal data for the following lawful purposes:

• To perform our contract with you: Processing reservations, managing check-in and check-out, providing room service, handling payments, and fulfilling special requests.
• To comply with legal obligations: Submitting guest registration data to the Public Security Bureau (PSB), fulfilling tax and accounting requirements, and responding to lawful requests from regulatory authorities.
• To provide customer support: Responding to inquiries, complaints, feedback, and requests for assistance before, during, and after your stay.
• For marketing communications (with consent): Sending promotional offers, newsletters, seasonal packages, and loyalty updates. You may opt out at any time by clicking the unsubscribe link in any email or contacting us directly.
• To improve our services: Analysing website traffic and booking patterns (using anonymised and aggregated data) to enhance user experience, room offerings, and amenities.

Our website uses cookies and similar tracking technologies to function properly and to improve your browsing experience.

• Necessary cookies: Essential for the website to function, including WooCommerce session management, shopping cart retention, and Polylang language preference storage.
• Functional cookies: Remember your choices (such as language selection and cookie consent status) to provide enhanced, personalised features.
• Performance cookies: Collect anonymous information about how visitors use our site (e.g., Google Analytics). These help us identify popular pages and fix errors.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our booking system and language switcher.

To deliver seamless service, we share limited personal data with trusted third parties under strict confidentiality obligations:

• Online Travel Agencies (OTAs): Booking.com and Ctrip / Trip.com process your booking and payment data when reservations are made through their platforms. Their use of your data is governed by their respective privacy policies.
• Property Management System (PMS): We use 住哲 (Zhuzher PMS) to manage room inventory, guest profiles, and billing. Data shared is limited to what is necessary for reservation management.
• Payment Processors: WeChat Pay, Alipay, and WooCommerce payment gateways handle transaction processing securely.
• Website & Analytics Providers: Google Analytics and Rank Math help us analyse site performance. These services may use cookies and collect usage data in anonymised form.
• Legal Authorities: We may disclose personal data when required by law, such as to the Public Security Bureau (PSB) for mandatory guest registration.

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption across our website (provided by Really Simple SSL).
• Restricted access to guest data within our PMS and on-site systems.
• Regular security reviews of our WordPress environment, plugins, and hosting infrastructure.

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable laws. Typically, guest registration records are retained for six (6) years to comply with Chinese legal and tax obligations, after which they are securely deleted or anonymised.

Under the Personal Information Protection Law of the People’s Republic of China (PIPL), you have the following rights regarding your personal data:

• Right to know and decide: You have the right to be informed of how your data is processed and to consent (or withdraw consent) to such processing.
• Right to access and copy: You may request a copy of the personal data we hold about you.
• Right to correct or supplement: If you believe any data we hold is inaccurate or incomplete, you have the right to request correction.
• Right to deletion: You may request deletion of your personal data where there is no overriding legal basis for continued processing.
• Right to portability: In certain circumstances, you may request that we transfer your data to another processor.

To exercise any of these rights, please contact us using the details in Section 9 below. We will respond within the timeframe required by applicable law (typically within 15 working days for requests under PIPL).

Our services are not directed at children under the age of 14. We do not knowingly collect personal data from children under 14 without verifiable parental or guardian consent, as required by PIPL.

If you are a parent or guardian and believe that your child has provided us with personal data without your consent, please contact us immediately and we will take steps to delete such information.

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. Any material changes will be posted on this page with an updated “Last Updated” date.

We encourage you to review this page periodically to stay informed about how we are protecting your information. Continued use of our website and services after any changes constitutes your acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

Kunming Spring City Cozy Hotel Co., Ltd.
📍 708 Xichang Road, Wuhua District, Kunming, Yunnan 650031, China
📞 +86-871-6522-1188
✉️ reservation@springcitystar.com
🌐 springcitystar.com

For data protection officer inquiries, please email us at the address above with the subject line “Data Protection Request”.